St. Bernards and free French fries prove that shameless brand stunts draw crowds at SXSW<article class="slideshow"><figure class="slide"><figcaption>What do Ronald McDonald, Jon Snow, and Windex have in common?</figcaption><img data-imageid="100573496" src="
http://images.techhive.com/images/article/2015/03/sxsw_mcdonalds-100573496-gallery.jpg" data-thumb-src="
http://images.techhive.com/images/article/2015/03/sxsw_mcdonalds-100573496-square.jpg" alt="sxsw mcdonalds"/><div class="slideBody"><p><strong>AUSTIN—</strong>McDonald's, Windex, and Dove have nothing to do with tech startups, but that didn't stop them from showing up at South by Southwest Interactive this year in hopes that the tech festival's patina of cool would rub off on them.</p><p>It's the same story every year: Brands descend on Austin, take over downtown bars and restaurants, and stage stunts designed to go viral on Twitter.
Last year, it felt forced. But this year, companies tried a little harder to make sure their efforts at least had a tech tie-in.</p><p class="jumpTag"><a href="/article/2897112/st-bernards-and-free-french-fries-prove-that-shameless-brand-stunts-draw-crowds-at-sxsw.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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St. Bernards and free French fries prove that shameless brand stunts draw crowds at SXSW
