Apple in Talks With Florence and the Machine, Taylor Swift About Exclusive Beats ContentApple
couldn't establish lower pricing for its upcoming music service to distinguish it from competing services, so the company is hoping to draw in subscribers by offering exclusive content. Apple has asked Florence and the Machine and a dozen other artists for exclusive deals to promote the upcoming music service, reports
Bloomberg.
Apple is said to be in talks with Florence and the Machine about limited streaming rights to a track for the band's upcoming album in June, and Apple execs have also approached Taylor Swift and others in the hopes of establishing a deal. An exclusive deal with Taylor Swift could be a big win for Apple as she's opted to pull her music from some streaming services like Spotify. Such exclusives could bring in music-loving subscribers that might otherwise not pay for a music subscription.
<img src="
" alt="beats-music-app-ios" width="511" height="500" class="aligncenter size-full wp-image-409460" />
The strategy is similar to a tactic employed by Jay-Z's recently relaunched music service
Tidal, which also hopes to attract subscribers through content that can't be obtained elsewhere. At launch, Tidal released a new song from Beyonce, following it up with an exclusive song from Rihanna.
Exclusives could work to help Apple garner subscribers, but the company's most promising tool for gaining subscribers is its huge existing customer base. Millions of people own iPhones and iPads, and Apple can create a streaming music app that's heavily integrated within iTunes and installed on Apple devices automatically.
As we've heard in previous rumors, Apple is working to completely
revamp Beats Music to turn it into an all new subscription music service. It may gain a new name, says
Bloomberg, and it will
cost $9.99 per month for individuals, with a family plan available for $14.99.
Apple may be
planning to unveil its new streaming music service at its upcoming Worldwide Developers Conference in June.
Recent Mac and iOS Blog Stories •
Aperture and iPhoto Removed From Mac App Store Following Photos for OS X Launch •
Apple Watch Pre-Orders Hit eBay With Asking Prices Up to $2,000 •
How to Schedule an Apple Watch Try-On Appointment •
BandSwapper Will Allow Apple Watch Sport Band Owners to Trade Out Duplicate Bands [Updated] •
Official Retail Box for Apple Watch Edition Revealed •
Popular Open-World Survival Game 'Radiation Island' Now Available on Mac •
Jawbone UP3 to Begin Shipping on April 20 With Lower Water Resistance Capabilities •
'WALTR' for Mac Gains Support for Subtitles and Transferring New Audio, Video Formats to iOS Devices<img width='1' height='1' src='
' border='0'/><br clear='all'/>
<a href="
http://da.feedsportal.com/r/224851436797/u/49/f/648327/c/35070/s/454a29f8/sc/15/rc/1/rc.htm" rel="nofollow"><img src="
http://da.feedsportal.com/r/224851436797/u/49/f/648327/c/35070/s/454a29f8/sc/15/rc/1/rc.img" border="0"/>[/url]
<a href="
http://da.feedsportal.com/r/224851436797/u/49/f/648327/c/35070/s/454a29f8/sc/15/rc/2/rc.htm" rel="nofollow"><img src="
http://da.feedsportal.com/r/224851436797/u/49/f/648327/c/35070/s/454a29f8/sc/15/rc/2/rc.img" border="0"/>[/url]
<a href="
http://da.feedsportal.com/r/224851436797/u/49/f/648327/c/35070/s/454a29f8/sc/15/rc/3/rc.htm" rel="nofollow"><img src="
http://da.feedsportal.com/r/224851436797/u/49/f/648327/c/35070/s/454a29f8/sc/15/rc/3/rc.img" border="0"/>[/url]
<img src="[url]http://da.feedsportal.com/r/224851436797/u/49/f/648327/c/35070/s/454a29f8/sc/15/a2.img" border="0"/>[/url]<img width="1" height="1" src="
http://pi.feedsportal.com/r/224851436797/u/49/f/648327/c/35070/s/454a29f8/sc/15/a2t.img" border="0"/><div class="feedflare">
<img src="[url]http://feeds.feedburner.com/~ff/MacRumors-Front?d=yIl2AUoC8zA" border="0"></img>[/url]
<img src="[url]http://feeds.feedburner.com/~ff/MacRumors-Front?d=6W8y8wAjSf4" border="0"></img>[/url]
<img src="[url]http://feeds.feedburner.com/~ff/MacRumors-Front?d=qj6IDK7rITs" border="0"></img>[/url]
</div><img src="
http://feeds.feedburner.com/~r/MacRumors-Front/~4/f-2cgHpDY-I" height="1" width="1" alt=""/>
Source:
Apple in Talks With Florence and the Machine, Taylor Swift About Exclusive Beats Content
