Apple Purchases Augmented Reality Startup MetaioApple recently acquired augmented reality startup
Metaio, reports
TechCrunch. According to the company's website, Metaio is a "pioneer in augmented reality and computer vision" that built the Metaio Creator, an augmented reality authoring tool. With the Creator, users could create augmented reality scenarios "within minutes."
Metaio has stopped taking new customers and a shareholder document concerning the transferring of shares has confirmed that it was purchased by Apple. Apple also provided
TechCrunch with its standard acquisition confirmation statement: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."
Metaio's augmented reality tools have been used by several companies to create interactive experiences. Ferarri, for example, created an augmented reality showroom with Metaio, and it's been
used in Berlin with historical footage to let travelers see what the scene they're viewing would have looked like when the Berlin Wall was still in place.
<center><iframe width="560" height="315" src="
https://www.youtube.com/embed/CY9f6UJZlmM" frameborder="0" allowfullscreen></iframe></center>
It is not clear how Apple plans to use Metaio's technology, but there have been
persistent rumors indicating Apple is interested in virtual reality and augmented reality. Based on patents, Apple has explored
a video headset, a
motion-sensing virtual 3D interface for iOS devices, and
3D "hyper-reality" displays.
It's possible that Apple could use Metaio's AR creation tools to introduce unique features to Maps and other apps. A 2014 rumor suggested Apple was considering
adding augmented reality features to Maps, and a more recent rumor points towards Apple's work on a "Browse Around Me" feature for iOS 9 that
includes an augmented reality view.
Recent rumors have suggested that Apple has a small team
working on augmented reality projects at its Cupertino headquarters, but it remains unclear exactly when we'll see Apple incorporating AR and VR features into its products.
Recent Mac and iOS Blog Stories •
'Inbox by Gmail' Now Open to Everyone, Updated With Trip Bundles and More •
Google Brings 'Cardboard' Virtual Reality Headset to iOS With New SDK, iPhone App •
Force Touch Now Planned for Both 'iPhone 6s' Display Sizes •
Apple's Bid to Disqualify Antitrust Compliance Monitor Rejected •
Readdle Debuts New 'Spark' Email App for iPhone and Apple Watch •
Todoist for Apple Watch Released With Glance View, Task Notifications and More •
Powerful Image Editing App 'Pixelmator' Expands to the iPhone •
Apple Watch Shown Charging Through 6-Pin Diagnostic Port in New Video<img width='1' height='1' src='
' border='0'/><br clear='all'/>
<a href="
http://da.feedsportal.com/r/228858264432/u/49/f/648327/c/35070/s/46bc3fa1/sc/28/rc/1/rc.htm" rel="nofollow"><img src="
http://da.feedsportal.com/r/228858264432/u/49/f/648327/c/35070/s/46bc3fa1/sc/28/rc/1/rc.img" border="0"/>[/url]
<a href="
http://da.feedsportal.com/r/228858264432/u/49/f/648327/c/35070/s/46bc3fa1/sc/28/rc/2/rc.htm" rel="nofollow"><img src="
http://da.feedsportal.com/r/228858264432/u/49/f/648327/c/35070/s/46bc3fa1/sc/28/rc/2/rc.img" border="0"/>[/url]
<a href="
http://da.feedsportal.com/r/228858264432/u/49/f/648327/c/35070/s/46bc3fa1/sc/28/rc/3/rc.htm" rel="nofollow"><img src="
http://da.feedsportal.com/r/228858264432/u/49/f/648327/c/35070/s/46bc3fa1/sc/28/rc/3/rc.img" border="0"/>[/url]
<img src="[url]http://da.feedsportal.com/r/228858264432/u/49/f/648327/c/35070/s/46bc3fa1/sc/28/a2.img" border="0"/>[/url]
<img src="[url]http://adchoice.feedsportal.com/r/228858264432/u/49/f/648327/c/35070/s/46bc3fa1/sc/28/ach.img" border="0"/>[/url]<img width="1" height="1" src="
http://pi.feedsportal.com/r/228858264432/u/49/f/648327/c/35070/s/46bc3fa1/sc/28/a2t.img" border="0"/><img width="1" height="1" src="
http://pi2.feedsportal.com/r/228858264432/u/49/f/648327/c/35070/s/46bc3fa1/sc/28/a2t2.img" border="0"/><div class="feedflare">
<img src="[url]http://feeds.feedburner.com/~ff/MacRumors-Front?d=yIl2AUoC8zA" border="0"></img>[/url]
<img src="[url]http://feeds.feedburner.com/~ff/MacRumors-Front?d=6W8y8wAjSf4" border="0"></img>[/url]
<img src="[url]http://feeds.feedburner.com/~ff/MacRumors-Front?d=qj6IDK7rITs" border="0"></img>[/url]
</div><img src="
http://feeds.feedburner.com/~r/MacRumors-Front/~4/Rn4Vd4kD1NQ" height="1" width="1" alt=""/>
Source:
Apple Purchases Augmented Reality Startup Metaio
