Apple acquires Metaio with a view to augmented reality<article>
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<p>Apple has taken a big step into augmented reality by acquiring Metaio, a German company whose technology has been used by Macy’s, BMW and furniture retailer Ikea.</p><p>Augmented reality systems add information to a user’s view of the world to help them do things like work, shop or drive. Whereas virtual reality makes it look like you’re in a different place, AR allows you to be more informed about your actual surroundings.</p><p>BMW has demonstrated
glasses that display navigation data and other travel information, and link up with cameras on the outside of a car, to let a driver see “through” the vehicle for tasks like parking.
A startup called Augment offers software for iOS and Android that lets users visualize 3D renderings within the space in front of them, for jobs like designing store displays.</p><p class="jumpTag"><a href="/article/2928412/apple-acquires-metaio-with-a-view-to-augmented-reality.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Apple acquires Metaio with a view to augmented reality
