Hide the credit card: You can buy products on Instagram<article>
<section class="page">
<p>
Browsing through Instagram has always been more like checking out a museum rather than shopping at a mall: you can look, but you can’t touch. Well, soon Instagram users will be able to do a lot more than just gawk at pretty photos.</p><p>
On Tuesday, Instagram announced that the photo-sharing service will incorporate a button below certain sponsored photos to let users “Shop Now” for products, “Install Now” for apps or “Sign Up” for websites and newsletters. This is part of Instagram’s plan to become a more desirable platform for advertisers who are looking to engage directly with users using these call-to-action buttons.</p><p>
“This will not only help advertisers, but the community as well, as people will be able to learn about a product or service and then take action directly from an ad to sign up on a website, buy a product or download an app,” Instagram wrote on its
business blog. “In the coming days we’ll begin testing some of these direct-response formats.”</p><p class="jumpTag"><a href="/article/2930323/hide-the-credit-card-you-can-buy-products-on-instagram-now.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
Source:
Hide the credit card: You can buy products on Instagram
