Phil Schiller of Apple talks iPhone storage, design trade-offs and USB-C ports

Phil Schiller of Apple talks iPhone storage, design trade-offs and USB-C ports

<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p class="intro">Apple SVP Phil Schiller sat down with Daring Fireball on the side of the company's WWDC event to talk about a handful of topics, including iPhone storage and design trade-offs.</p> <p><a href='http://www.imore.com/phil-schiller-apple-talks-iphone-storage-design-tradeoffs-and-usb-c' title="Phil Schiller of Apple talks iPhone storage, design trade-offs and USB-C ports"><img src='http://www.imore.com/sites/imore.com/files/styles/large/public/field/image/2012/10/phil_schiller_iphone_5_hero.jpg?itok=yFqkqr4o' />[/url]</p>  <p>John Gruber from Daring Fireball asked Phil Schiller a handful of questions, including one about storage (or lack of) on entry products and whether the company would look to increase the amount available from 16GB. Schiller noted in a response that cloud storage is offering a solution to low amounts of storage on hardware:</p>

<p>"The belief is more and more as we use iCloud services for documents and our photos and videos and music. That perhaps the most price-conscious customers are able to live in an environment where they don't need gobs of local storage because these services are lightening the load."</p>

<p>As well as storage limitation concerns, Apple's Phil Schiller went into detail about how the company weighs up battery life with thickness of a product. He believe Apple has the right balance, taking into account the thickness, size and weight to reach a sweet spot. Schiller wants Apple to take risks and be bold.</p> <p>This is exactly what the company did with the recent MacBook update that brought with it a single USB-C port. The laptop is so thin that the combined port is a trade-off for the extra portability, and while it somewhat limits the expansion on the device, there are always options and solutions available to connect a million peripherals.</p>

<p>"If all we do is an incremental, slight change, where's the excitement? We need to take risks. That's the Apple I want — I want an Apple that's bold and taking risks and being aggressive."</p>

<p>It's noted that the full interview will be published on the Daring Fireball website soon. Be sure to check out our WWDC coverage for more details from the event.</p> <p>Via: The Verge</p> </div></div></div><img width='1' height='1' src='