Apple's privacy play: A good start, but far from perfect<article>
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Unless you’ve been living under the proverbial rock, you’ve probably noticed how, in the last year or so, a parade of Apple executives
has worked hard to bring the problem of digital privacy—and their company’s solution to it—to the forefront of our attention.</p><p>
It’s not hard to see why this makes sense from Apple’s point of view. It only takes a few minutes spent navigating the Web before you start noticing ads that seemingly follow you everywhere you go, and appear to know a bit more about you and your habits than you feel comfortable with. Add to that the endless leaks of classified documents that show how keen our governments are on keeping close tabs on their citizens, and you end up with a marketing opportunity that plays right to Apple’s strengths.</p><p class="jumpTag"><a href="/article/2937727/apples-privacy-play-a-good-start-but-far-from-perfect.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Apple's privacy play: A good start, but far from perfect
