Customers will pay a premium for products they view as ‘innovative’

[HCK]

Customers will pay a premium for products they view as ‘innovative’

Apple is a rarity in history: being not only the world’s most valuable company, but also one of its most innovative. A new study from research firm Lab42 takes a look at the link between these two topics, and draws<span class="ellipsis">…</span><div class="read-more">Read more ›</div><br clear='all'/>

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Source: Customers will pay a premium for products they view as ‘innovative’