Are Apple fans irrationally loyal to their brand?

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Are Apple fans irrationally loyal to their brand?

Apple fans have good reason to love the Cupertino company, which continues to revolutionize new product categories and deliver hugely successful products year after year. But how far should that love go? Some might say there is a group of fans who are irrationally loyal to the Apple brand, devoted to buying its latest products just […]<br clear='all'/>

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