New Apple TV Goes All-In for AppsApple on Wednesday held a mammoth two-hour event to introduce a long-awaited new Apple TV set-top box, a 12.9-inch iPad Pro, and the expected iPhone 6s and iPhone 6s Plus. Further, Apple announced new Apple Watch colors and bands, and a special collaboration with Hermes. While the iPhone is clearly Apple's most important product, it's arguable that the Apple TV is its most important new addition.
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New Apple TV Goes All-In for Apps
