Adblock Plus creators plan independent board to decide ad acceptability<article>
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The makers of Adblock Plus want to make the process of deciding which ads are "acceptable" and can bypass its filters more transparent. The company plans to create an independent board to set the acceptability criteria by early next year.</p><p>
German company Eyeo has run into criticism over the way it monetizes development of the open-source Adblock Plus: It doesn't block all ads by default, but allows some unintrusive, mostly text-based ads through its filters. About 70 of the largest publishers whose ads are allowed through in this way pay a fee. Users can still choose to block their ads.</p><p>
After discussion with users, Eyeo published the criteria for what makes ads acceptable, and when companies apply to be added to the whitelist, the merits of their cases are discussed in a public forum.</p><p class="jumpTag"><a href="/article/2988079/browsers/adblock-plus-creators-plan-independent-board-to-decide-ad-acceptability.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Adblock Plus creators plan independent board to decide ad acceptability
