Verizon will use its mobile supercookie to target customers with AOL ads<article>
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<p>Verizon’s acquisition of AOL means that ads for some U.S. mobile users are about to get a whole lot more targeted.</p><p>The company has updated its privacy policy, saying that it now shares unique identifying information about users of its mobile phone network with the AOL Advertising Network, which claims as customers 74 of the top 100 websites tracked by ComScore.</p><p>The move will allow AOL to target ads at visitors to its sites and others using information from Verizon’s databases as well as its own. According to
Verizon’s October 2015 privacy notice, the targeting criteria include visitors address, email address, age range, gender, interests, location, mobile web browsing history and app usage. The company can also track some non-mobile web browsing, to sites carrying AOL ads, it said.</p><p class="jumpTag"><a href="/article/2990094/privacy/verizon-will-use-its-mobile-supercookie-to-target-customers-with-aol-ads.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Verizon will use its mobile supercookie to target customers with AOL ads
