EE wants to help customers block intrusive adverts on smartphonesNo one likes adverts, but they do help fund various services and online properties (including Mobile Nations!). While many see them as a way to support the content they enjoy, there are times when adverts can be intrusive or downright obstructive, especially on mobile. UK mobile operator EE is stepping in to lend customers a hand. The mobile network is looking into technology that will allow smartphone owners to control advertising they see when browsing the web. It's reported that such a rollout could lose the mobile advertising market up to £2 billion ($3 billion). The network would allow customers to restrict the quantity and type of advertising that hits their mobile hardware. The company will look at options for creating tools that would enable the blockage of certain forms of ads, including banners, pop-ups and videos that automatically play. It should be noted that not all advertisements will be blocked. Just those that would usually make you scream at the display and curse...<br clear='all'/>
<a href="
http://rc.feedsportal.com/r/244159256223/u/49/f/616881/c/33998/s/4bb91a1e/sc/28/rc/1/rc.htm" rel="nofollow"><img src="
http://rc.feedsportal.com/r/244159256223/u/49/f/616881/c/33998/s/4bb91a1e/sc/28/rc/1/rc.img" border="0"/>[/url]
<a href="
http://rc.feedsportal.com/r/244159256223/u/49/f/616881/c/33998/s/4bb91a1e/sc/28/rc/2/rc.htm" rel="nofollow"><img src="
http://rc.feedsportal.com/r/244159256223/u/49/f/616881/c/33998/s/4bb91a1e/sc/28/rc/2/rc.img" border="0"/>[/url]
<a href="
http://rc.feedsportal.com/r/244159256223/u/49/f/616881/c/33998/s/4bb91a1e/sc/28/rc/3/rc.htm" rel="nofollow"><img src="
http://rc.feedsportal.com/r/244159256223/u/49/f/616881/c/33998/s/4bb91a1e/sc/28/rc/3/rc.img" border="0"/>[/url]
<img src="[url]http://da.feedsportal.com/r/244159256223/u/49/f/616881/c/33998/s/4bb91a1e/sc/28/a2.img" border="0"/>[/url]<img width="1" height="1" src="
http://pi.feedsportal.com/r/244159256223/u/49/f/616881/c/33998/s/4bb91a1e/sc/28/a2t.img" border="0"/><img width='1' height='1' src='
' border='0'/>
Source:
EE wants to help customers block intrusive adverts on smartphones
