How Apple’s super-secret Industrial Design team really works

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How Apple’s super-secret Industrial Design team really works

<p>This feature is adapted from my book, Jony Ive: The Genius Behind Apple’s Greatest Products. It offers a rare look inside one of Apple’s most secretive institutions: the Industrial Design studio. Where do Apple’s great products come from? For the last 18 years — since Steve Jobs returned to the company in 1997 — most […]</p><p>(via <a rel="nofollow" href="http://www.cultofmac.com">Cult of Mac - Tech and culture through an Apple lens[/url])</p><br clear='all'/>

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Source: How Apple’s super-secret Industrial Design team really works