Apple has no clue how many people read News on iOS<article>
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Apple is working with more than 100 news publishers to put content in the News app for iOS, but there’s a slight hiccup: Neither Apple nor the publishers know how many people are reading News.</p><p>
According to the
Wall Street Journal, Apple has been underestimating the number of News readers it reports to publishers, though the company didn’t say how or why the problem happened, or when it might be fixed.</p><p>
The
Wall Street Journal, the
New York Times,
Washington Post, and other major news publications can’t be happy about the glitch, which means they’ve been giving their advertisers wrong information. Publishers can sell their own ads in the app and reap 100 percent of the revenues, or they can let Apple sell ads on their behalf and keep 70 percent. But when publishers don’t have an accurate view of how big their audience is, that leads to lower ad rates and is generally bad for business.</p><p class="jumpTag"><a href="/article/3021115/software/apple-has-no-clue-how-many-people-read-news-on-ios.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Apple has no clue how many people read News on iOS
