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HCK
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« on: January 30, 2016, 03:00:21 am »

The persistence of iPhone

The reports of the iPhone's death have been greatly exaggerated. In the wake of Apple's recent quarterly financial results report, there's been a lot of talk about what happens if the company has truly reached the peak of iPhone sales — and what must come next in order for Apple to keep growing. The iPhone is a once-in-a-decade (if not once-in-a-lifetime) product, and won't be replaced on Apple's revenue chart any time soon. And that's okay, for a whole bunch of reasons. What goes up... stays up It's easy to assume — in part due to language commonly used by growth-obsessed investors — that the iPhone is in free fall. Not so much: iPhone sales set a record last quarter. What's actually concerning investors is the rate of change — the idea that we'll never see an iPhone sales quarter bigger than this one, or at least not much bigger. The days of enormous iPhone growth may have reached its end. If you're comparing the iPhone's life cycle to that of Apple's iPod, there's...<br clear='all'/>

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