Why a small iPhone could be a big moment for Apple<article>
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The iPhone 5c might be the most confusing product Apple has ever made. Released alongside the iPhone 5s in 2013, the “unapologetically plastic” handset was seen by many as a cheap alternative to the high-priced flagship, a way for Apple to attack the midrange market, much like it did with iPod nano.</p><p>
Except that wasn’t the case. The iPhone 5c was basically an iPhone 5 in colorful clothing. The changes inside were minimal–slightly larger battery, minor camera improvements–and it cost exactly as much as a discounted iPhone 5 would have, despite its nonmetallic enclosure. We’ll never know exactly what Apple was trying to accomplish with the iPhone 5c before it was retired last year, but I always assumed it was something of a test to see if older models would sell better with fresh enclosures.</p><p class="jumpTag"><a href="/article/3028105/apple-phone/why-a-small-iphone-could-be-a-big-moment-for-apple.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Why a small iPhone could be a big moment for Apple
