Apps vs. apparel: Can Strava compete with big sportswear brands?

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Apps vs. apparel: Can Strava compete with big sportswear brands?

<p>Sports apparel makers clearly believe that fitness apps are an important part of their futures. Under Armour and Adidas have invested heavily in fitness apps, and Runkeeper’s recent acquisition by ASICS is just the latest in a long series of app acquisitions by apparel makers. These companies have big brands and deep pockets. Can an indie developer […]</p><p>(via <a rel="nofollow" href="http://www.cultofmac.com">Cult of Mac - Tech and culture through an Apple lens[/url])</p><br clear='all'/>

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Source: Apps vs. apparel: Can Strava compete with big sportswear brands?