How a Pro model could change the iPhone<article>
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<p>Back in May 1998, Apple hyped an upcoming special event three words: Pro. Go. Whoa. After Steve Jobs had finished his keynote, it was clear what they meant: Pro was for the Power Macintosh G3, Go was for new PowerBooks, and Whoa appropriately captured the reaction to Apple’s newest computer, the iMac.</p><p>It wasn’t just a clever marketing slogan. For the first time, Apple made a clear distinction between consumers and professionals. The Power Mac and iMac may have both used G3 processors but they were marketed to different audiences; the beige tower was for users who craved speed and expandability, and the translucent iMac was for everybody else.</p><p>Nearly 20 years later, all of Apple’s computing lines have a pro delineation, with one notable exception: the iPhone. The Mac Pro, MacBook Pro, and iPad Pro all offer obvious upgrades over their second-tier counterparts, but the iPhone line serves no such distinction. Even when it introduced two sizes with the iPhone 6, Apple opted for the Plus surname instead of Pro, separating the models by size rather than performance.</p><p class="jumpTag"><a href="/article/3037776/ios/how-a-pro-model-could-change-the-iphone.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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How a Pro model could change the iPhone
