The future of fitness: Custom Gatorade, smart water bottles, and a patch that analyzes your sweat<article>
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Gatorade isn’t the first company that comes to mind when you think of tech, but the sports drink brand is working on a few gadgets designed to boost your athletic prowess. We got a chance to see some prototypes at
Gatorade’s Fuel Lab, a pop-up at South by Southwest Interactive in Austin this week.</p><p>
The company is working on a smart cap for a personalized bottle with LED lighting that reminds you when you need to hydrate and shows how close you are to meeting your water intake goals for the day. The cap is also customized with your name and a pattern of your choosing.</p><p>
Gatorade is developing blends of its drinks that are tailored to your specific needs, from calories to electrolytes to sodium, and will ship those designer fuel pods directly to your door. Just add some water to your bottle, plug a pod into the top of the cap, and shake to mix. I designed my own bottle at the South by Southwest Fuel Lab, but only got to pick my flavor.</p><p class="jumpTag"><a href="/article/3044555/hardware/the-future-of-fitness-custom-gatorade-smart-water-bottles-and-a-patch-that-analyzes-your-sweat.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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The future of fitness: Custom Gatorade, smart water bottles, and a patch that analyzes your sweat
