Why Apple’s quiet iPhone and iPad reveals are bigger deals than you think<article>
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<p>On face value, Apple’s March 21 product reveals were a letdown—and, no, not because the product details had already been leaked to 9to5Mac. Rather, the new
iPhone SE and
9.7-inch iPad Pro aren’t particularly exciting devices. Neither introduces a whole new product category the way Apple Watch did, and neither introduces a spectacular, gotta-have-it feature like Siri or Apple Pay.</p><p class="jumpTag"><a href="/article/3046308/apple-phone/why-apple-s-quiet-iphone-and-ipad-reveals-are-bigger-deals-than-you-think.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Why Apple’s quiet iPhone and iPad reveals are bigger deals than you think