Nielsen to start tracking by-device statistics for set-top boxes like the Apple TV

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Nielsen to start tracking by-device statistics for set-top boxes like the Apple TV

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<p>Many have long wondered just how many users are actively watching content on the Apple, and starting soon we’ll get a deeper look into those numbers. Nielsen, the company behind tracking statistics related to all sorts of entertainment, has announced today that it soon plans to start breaking out metrics for connected devices, including the Apple TV (via Variety).</p>
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Source: Nielsen to start tracking by-device statistics for set-top boxes like the Apple TV