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Author Topic: Between Apple Watch and a Swiss watch, there's no comparison  (Read 332 times)
HCK
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« on: April 07, 2016, 04:05:21 pm »

Between Apple Watch and a Swiss watch, there's no comparison

Michael Gartenberg has covered the personal technology beat for more than two decades at places like Gartner, Jupiter Research and Altimeter Group. Most recently, he spent a few years at Apple as Sr. Director of Worldwide Product Marketing. The first time I saw an Apple Watch behind locked doors, I knew it was a game changer. The effect of Apple Watch on the Swiss watch industry has been the subject of a lot of headlines, sales scrutiny, and internet angst. But should one really be measured against the other? It took a long time for the proper technology and vision to unite before Apple brought the Watch to market. The value of glanceable information on a device already worn by millions was clear — just one bit of information (time) or two (time and date) wasn't the best use of such a prime location. Apple changed that with the Watch. Apple put more, and much more useful, information on the wrist. That doesn't mean Apple Watch is a replacement for a Swiss watch, though. ...<br clear='all'/>

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Source: Between Apple Watch and a Swiss watch, there's no comparison
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