Between Apple Watch and a Swiss watch, there's no comparisonMichael Gartenberg has covered the personal technology beat for more than two decades at places like Gartner, Jupiter Research and Altimeter Group. Most recently, he spent a few years at Apple as Sr. Director of Worldwide Product Marketing. The first time I saw an Apple Watch behind locked doors, I knew it was a game changer. The effect of Apple Watch on the Swiss watch industry has been the subject of a lot of headlines, sales scrutiny, and internet angst. But should one really be measured against the other? It took a long time for the proper technology and vision to unite before Apple brought the Watch to market. The value of glanceable information on a device already worn by millions was clear — just one bit of information (time) or two (time and date) wasn't the best use of such a prime location. Apple changed that with the Watch. Apple put more, and much more useful, information on the wrist. That doesn't mean Apple Watch is a replacement for a Swiss watch, though. ...<br clear='all'/>
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Between Apple Watch and a Swiss watch, there's no comparison
