Apple News Gains Twitter Account to Promote ContentApple this morning
launched a new Twitter account for
Apple News, giving its Apple News team a way to promote stories and content on the social network. Created last year but activated today, the Apple News Twitter account will be used to share "top stories" and "great reads" curated by Apple News editors in the United States.
Thus far, the account has shared two new stories covering the Panama Papers and an NCAA Tournament championship game from publishers
Wired and
SBNation.
<img src="
" alt="applenews" width="800" height="634" class="aligncenter size-large wp-image-475728" /><center><blockquote class="twitter-tweet" data-cards="hidden" data-lang="en"><p lang="en" dir="ltr">Follow us here for top stories & great reads from your favorite publishers, curated by our U.S. editors.
pic.twitter.com/eLyGKZHVMl</p>— Apple News (@applenews)
April 5, 2016 <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></center>Apple has recently been bolstering its presence on Twitter, and the Apple News Twitter account joins accounts for services like
Apple Music,
Beats 1 radio,
iTunes, the
App Store,
iBooks,
Podcasts,
Swift, and more.
Apple's biggest push into Twitter
came last month with the launch of the
Apple Support account on the social network, which is dedicated to answering customer support questions. Though Apple has multiple Twitter accounts for support and services, it does not have a main company-wide @Apple Twitter account in use, but many Apple executives maintain personal Twitter accounts including
Tim Cook,
Phil Schiller, and
Eddy Cue.
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Apple News Gains Twitter Account to Promote Content
