What the Traditional Car Companies Don't Seem to GetTwo interesting events took place this month. Tesla announced its Model 3, a relatively affordable electric car, and it attracted around 180K preorders on the same day. That was before the company actually revealed the car. There were more than 250K preorders in the first 36 hours. Oh, and the run rate is about 1,500 per hour of pre-orders for this car right now.
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What the Traditional Car Companies Don't Seem to Get
