'Triple A-list talent' said to be part of Apple's secret push into original TVApple has been rumored to be considering a bigger push into original video content for iTunes and Apple TV for a while now, and a new report claims that the company is aiming to launch those efforts in force with a little help from some Hollywood elite.
According to FastCompany, Apple quietly courted a number of Sundance Film Festival attendees in what was dubbed the "iTunes Lounge." The extremely low-key affair wasn't publicized in any way, but it was the beginning of a larger effort by Apple to begin pursuing original content possibilities more aggressively — including plans to work with "triple A-list talent."
The iTunes Lounge was in fact part of a stealth effort by Apple to establish a new, more active role in delivering entertainment. In the weeks that followed, Apple execs were in Los Angeles hearing pitches for original TV series that it plans to launch on an "exclusives" app on Apple TV and within iTunes. Apple wants to work with "triple A-list" talent, according to ...
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'Triple A-list talent' said to be part of Apple's secret push into original TV
