Sports Fans and Social Media, Part 1: It's a Brand New Ball GameTwitter and the NFL are betting that a partnership announced this month could help refine the roughly defined relationship between social media and the world of sports. The NFL set out to reclaim fans who chewed through their cable TV cords and strayed from the flock of football faithful. Twitter's motive in agreeing to stream 10 gridiron games during the 2016 season was growth and retention.
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Sports Fans and Social Media, Part 1: It's a Brand New Ball Game
