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HCK
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« on: April 21, 2016, 04:05:20 pm »

New MacBook: A rant

Michael Gartenberg has covered the personal technology beat for more than two decades at places like Gartner, Jupiter Research and Altimeter Group. Most recently, he spent a few years at Apple as Sr. Director of Worldwide Product Marketing.







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Now I don't want to get off on a rant here, but...

Okay, I admit it,I fell for the clickbait yesterday. The one about the new MacBook update being the "year's biggest tech letdown so far". No link — if you simply must give them the page views use Google.

MacBook was never meant to be a Mac for the masses. At launch and in yesterday's press release, Apple's senior vice-president of worldwide marketing, Phil Schiller, called the MacBook "our vision for the future of the notebook."

Today's MacBook is the equivalent of the first generation MacBook Air. That Mac launched with less power, fewer ports, and at a higher price-point than their MacBooks of the time. After a few years and revisions, though, it became a ...

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