Sports Fans and Social Media, Part 2: Perils, Pitfalls and Best PracticesThis fall will see a 10-game pilot of professional football streamed on social media -- Twitter, to be specific. It's a continuation of the NFL's search for gold in the veins of digital broadcasting and an opportunity for sports brands to forge new and deeper relations with fans. For teams looking to bolster their brands, social networks have evolved into a critical channel.
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Sports Fans and Social Media, Part 2: Perils, Pitfalls and Best Practices
