The impact of Apple WatchMichael Gartenberg has covered the personal technology beat for more than two decades at places like Gartner, Jupiter Research and Altimeter Group. Most recently, he spent a few years at Apple as Sr. Director of Worldwide Product Marketing.
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The impact of Apple Watch goes well beyond the success of one device — it marks the first mass market, always connected, über personal technology.
Apple Watch succeeds, where it does succeed, by providing seamless and frictionless integration to a sensor-driven 'invisible' device optimized for a particular set of functions. Watch isn't perfect but, as Alan Kay said of the original Macintosh, it was the first product of its kind worthy of criticism.
Watch applications introduce 24/7 awareness of action or inaction, need not be turned on or off, and ultimately provide a greater amount of relevant information quickly that drives behavior change, from personal health to communication, and interaction. These ar...
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The impact of Apple Watch
