The uni-tasker livesMichael Gartenberg has covered the personal technology beat for more than two decades at places like Gartner, Jupiter Research and Altimeter Group. Most recently, he spent a few years at Apple as Sr. Director of Worldwide Product Marketing.
*/
/*-->*/
/*-->*/
There was a time when mobile devices were easy to classify. Phones were for talking, cameras were for taking pictures, and media players were for listening to music. The smartphone changed that, and iPhone brought it to the mass market.
With the rise of the smartphone, it would appear any question of consumer preference to carry a single device vs. multiple standalone devices has been settled. After all, it's hard to find a category, from photos to games, from maps to music, that a modern "phone" can't do. Today's phones indeed do it all. They're multitaskers par excellence. So, does that mean there's no market for uni-taskers?
I'm not so sure. People will carry more than just a phone if their needs dictate, b...
Source:
The uni-tasker lives
