Apple's automotive 'pivot' and investing in the futureRene Ritchie has been covering Apple and the personal technology industry for almost a decade. Editor-in-chief of iMore, executive editor for Mobile Nations, video and podcast host, you can follow him on Snapchat or Twitter @reneritchie.
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It's like a finger pointing the way to the moon: Concentrate on the finger and you miss all the heavenly glory. — Bruce Lee
The idea of an Apple Car continues to get a lot of attention. Part of that is because the next and the unknown is always more tantalizing than the last and already known. The other part is a general sense that we're at an inflection point in the automotive industry where electricity and automation are opening doors to new new entrants with new and potentially revolutionary ideas.
Neil Cybart, writing for Above Avalon:
It was recently revealed that Apple has set up a web of Project Titan buildings and infrastructure spread across Santa Clara, Sunnyvale and San Jose. This means that it is...
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Apple's automotive 'pivot' and investing in the future
