Opinion: Do services really have the kind of revenue potential Apple would like us to believe?<div class="feat-image">
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<p>Apple has always been seen as a hardware company – from the original Apple Computer through to the Apple Watch. Ask anyone to describe what the company does and they’ll all talk about those sleek, stylish, easy-to-use gadgets.</p>
<p>Some people will even jump straight to calling Apple the iPhone-maker, other products seen as also-rans. Which, in financial terms, is not unreasonable: the iPhone accounts for 65% of the company’s revenues. So it’s no surprise that the market is <a href="
http://9to5mac.com/2016/05/17/aapl-versus-goog-market-cap/" target="_blank">unsure how to respond[/url] at a time when the company’s main product is experiencing <a href="
http://9to5mac.com/2016/04/26/apple-earnings-fy16-q2/" target="_blank">declining sales[/url]. That uncertainty is being exacerbated by <a href="
http://9to5mac.com/2016/04/24/iphone-shipments-falling-in-2016-iphone-7-analyst-predicts/" target="_blank">suggestions[/url] that the iPhone 7 may be rather <a href="
http://9to5mac.com/2016/05/09/claimed-iphone-7-dimensions/" target="_blank">similar[/url] to the iPhone 6 and 6s.</p>
<p>I’ve talked before about my view of Apple’s <a href="
http://9to5mac.com/2016/05/03/opinion-aapl-future/" target="_blank">long-term prospects[/url], but that piece focused on hardware, touching only briefly on an area Apple has been increasingly talking-up: services …</p>
<p> <a href="
http://9to5mac.com/2016/05/17/aapl-services-revenue-potential/#more-431284" class="more-link">more…[/url]</p>
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Opinion: Do services really have the kind of revenue potential Apple would like us to believe?
