Former Apple ad guru Ken Segall says company is losing touch with its heritage of simplicity<div class="feat-image">
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<p>Ken Segall, the former Apple ad consultant who coined the iMac name, wrote the copy for the famous ‘Think different’ campaign and authored the book <a href="
http://amzn.to/1sRR42f" target="_blank">
Insanely Simple[/url], says that Apple is beginning to lose touch with its heritage of simplicity. He gave his assessment of Apple’s ‘state of simplicity’ in a piece for the <a href="
https://www.theguardian.com/technology/2016/jun/02/ken-segall-apple-steve-jobs-simplicity?CMP=Share_iOSApp_Other" target="_blank">
Guardian[/url].</p>
<p class="p1"><span class="s1">Though Apple’s customers remain fiercely loyal, the natives are getting restless. A growing number of people are sensing that Tim Cook’s Apple isn’t as simple as Steve’s <span class="s2">Apple</span>. They see complexity in expanding product lines, confusing product names, and the products themselves.</span></p>
<p>While the
Guardian‘s headline makes the piece seem entire critical, it’s actually very balanced …</p>
<p> <a href="
http://9to5mac.com/2016/06/03/ken-segall-simplicity/#more-433344" class="more-link">more…[/url]</p>
Filed under: <a href='
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Former Apple ad guru Ken Segall says company is losing touch with its heritage of simplicity
