A is for Apple. B is for Beta. C is for Car.Michael Gartenberg has covered the personal technology beat for more than two decades at places like Gartner, Jupiter Research and Altimeter Group. Most recently, he spent a few years at Apple as Sr. Director of Worldwide Product Marketing.
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An autonomous car — especially an Apple Car — simply can't ship as beta.
Full disclosure: We have a sibling site devoted to all things Tesla. Some of my colleagues here either own or have placed a $1,000 reservation for a car sight unseen. Tesla is hot. It's CEO is hot. I do, however, have some cause for concern.
Recently we've seen reports of at least two crashes attributable to Tesla's "autopilot" or "autonomous" feature. Tesla says the feature is in beta. Beta software has a clear definition. Or it used to. Alpha code was buggy, and meant for internal use. Beta software was buggy too, but meant for outside users to test and report bugs back to the company. Gold master was what it implied, good to unlea...
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A is for Apple. B is for Beta. C is for Car.
