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Author Topic: News: WSJ: Apple’s ‘hard-charging’ approach unsuccessful in negotiations with TV networks  (Read 462 times)
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« on: July 29, 2016, 04:05:24 pm »

News: WSJ: Apple’s ‘hard-charging’ approach unsuccessful in negotiations with TV networks

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               A new report in the Wall Street Journal provides some insight as to why Apple’s efforts to launch a web-based streaming service may have failed to gain much traction last year. Clearly drawing on information gleaned from sources from within the television industry, the report describes Apple’s typically “assertive” negotiating style as having alienated networks and cable providers, suggesting that the tactics used by Steve…

Source: News: WSJ: Apple’s ‘hard-charging’ approach unsuccessful in negotiations with TV networks
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