Putting the 'More' in iMore — part deuxThe next step in iMore's evolution!
iMore launched along with the original iPhone, when pocket computers were still limited to early adopter tech enthusiasts – exactly the people who made up the staff. Since then we've continued to cover every rumor, announcement, and bit of news that followed. A few years ago, though, we began to notice something: It wasn't just the early adopter tech enthusiasts who were using iPhones any more. It was the mainstream. The majority. And they weren't interested in every bit of news. They just wanted help on getting the most out of the technology they owned.
We've gone from only us whiz bang future boxes to everyone in our families, all of our friends, and all of our colleagues having phones and more that do amazing things. And we've gone from only the niche tech sites covering Apple and iPhone to every major publication covering them constantly.
That means we were right to be so enthusiastic so early on, but it also means we now have to evolve fo...
Source:
Putting the 'More' in iMore — part deux
