Apple TV Guide and skating around the Hollywood defenseRene Ritchie has been covering Apple and the personal technology industry for almost a decade. Editor-in-chief of iMore, executive editor for Mobile Nations, video and podcast host, you can follow him on Snapchat or Twitter @reneritchie.
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Any TV guide sufficiently usable is indistinguishable from programming.
Apple has been pursuing programming deals for the Apple TV project for years now and without much success. Hollywood is a dinosaur that may require an extinction-level-event before it fully gets on board with the future of on-demand, internet programming. And we don't have that kind of time. That's what makes the idea of an Apple TV guide so intriguing. From recode doesn't sound in the least bit surprising:
Apple has started talking to TV programmers and other video companies about creating a digital TV guide that would work on both Apple TV boxes and other Apple devices, like iPhones.
The idea is to let users see what kind of programm...
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Apple TV Guide and skating around the Hollywood defense
