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Author Topic: Oh no! My current iPhone might be 'good enough'  (Read 401 times)
HCK
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« on: August 16, 2016, 04:05:22 pm »

Oh no! My current iPhone might be 'good enough'

Michael Gartenberg has covered the personal technology beat for more than two decades at places like Gartner, Jupiter Research and Altimeter Group. Most recently, he spent a few years at Apple as Sr. Director of Worldwide Product Marketing.








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Is this what it feels like to go mainstream?

I had the fun of working on some amazing product launches when I was at Apple. I don't think I enjoyed any as much at the new Mac Pro debut in 2013. It was an amazing moment, Apple redefined expectations when it came to the power and design of desktop computing. And it came at a time when critics whined that Apple had lost all sense of innovation under Tim Cook.

Let's move ahead to today. I'm not suggesting the Apple can't innovate any more, that would be plain silly. The Mac line, however is aging, and we're left to wonder when we're going to see some updates — even ones that are evolutionary, not revolutionary. Intel has newer, faster chips available, after all....

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