Welcome @Apple to Twitter. Kinda!If a mention is nullcasted off the timeline, and nobody hashflags it, is @Apple really tweeting?
Rene Ritchie has been covering Apple and the personal technology industry for almost a decade. Editor-in-chief of iMore, executive editor for Mobile Nations, video and podcast host, you can follow him on Snapchat or Twitter @reneritchie.
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The @Apple account has existed for years, a desolate, seemingly unwanted timeline with a growing follower count yet an egg-default profile picture, and nary a tweet to its name. That changed this week. Mostly.
Now, it you visit @apple, you'll see an iconic if understated black and white version of the company's logo, with a bright blue Verified by Twitter badge slapped on the side, and the black and brightly bokeh iPhone 7 event invitation set as background.
You still won't see any tweets, though — unless you know where to look.
I found @Apple's first tweet! It was nullcasted... And they have a hashflag! #AppleEven...
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Welcome @Apple to Twitter. Kinda!
