Five things Apple can learn from the #madebygoogle eventSerenity Caldwell has been writing and talking about and tinkering with Apple products since she was old enough to double-click. Managing editor of iMore, she hosts a number of popular podcasts and speaks frequently at conferences. In past lives she worked at Macworld and Apple Retail.
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Google's getting back into the hardware game with a new phone, Wi-Fi router, home assistant, VR headset, and upgraded Assistant. But what can Apple take away?
Google just held its #madebygoogle event, where it announced a slew of new hardware (and a few software improvements, as well). I watched the keynote largely to learn about the company's new smartphone and Home initiatives — it pays to be up-to-date on the competition — but in watching Google unveil its slate of products, I found my mind wandering to Apple.
Competition is good for Apple, as it is for all companies: It forces them to evolve and grow. (Heck, if we're to believe SpaceX CEO Elon Musk, compet...
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Five things Apple can learn from the #madebygoogle event
