Why iPhone 7 still focuses on true-to-life photographyMaking the best camera you have with you.
Rene Ritchie has been covering Apple and the personal technology industry for almost a decade. Editorial director for Mobile Nations, analyst for iMore, video and podcast host, you can follow him on Snapchat, Instagram, or Twitter @reneritchie.
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I originally wrote this explainer back in March, following some comparisons between the then-new Samsung Galaxy S7 and the then-6 month old iPhone 6s camera. Samsung and Apple both make great cameras but have very different philosophies. Apple keeps their built-in camera app as simple and easy to use as possible, and chooses to render their final photos in as natural a way as possible. Samsung, by contrast, prefers more options in their camera apps, and to crush the blacks and boost the saturation on their final photos to make them more appealing. It's a subjective rather than objective difference, and why people can disagree over which approach they like better.
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Why iPhone 7 still focuses on true-to-life photography
