Opinion: Could Apple’s rumored plan to drop the 11-inch MacBook Air signal a big price-drop for the 12-inch Retina MacBook?<div class="feat-image">
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<p>A report from last night suggests that Apple is planning to <a href="
https://9to5mac.com/2016/10/17/new-macbook-pro-release-date-and-announcement/" target="_blank">drop the 11-inch MacBook Air[/url] when it unveils new MacBook Pro models later this month.</p>
<p>
Macotakara has an above-average track-record, but the move would – on the face of it – seem surprising. The 11-inch Air has always served two purposes. First, it has been the machine of choice for those who want a Mac in the sleekest possible form-factor. It of course lost that role when Apple launched the 12-inch MacBook, so that side of things makes sense.</p>
<p>But the 11-inch machine also served a second role since the plastic MacBooks were phased out: as the entry-level machine designed to bring new customers into the Mac world. In particular, it appealed to students on a tight budget – customers whose lifetime value to Apple would be huge once hooked on Macs from a young age. It’s not a market Apple would want to abandon.</p>
<p>So what might Apple be planning if the rumor is true … ?</p>
<p> <a href="
https://9to5mac.com/2016/10/18/opinion-12-inch-macbook-price-drop/#more-450537" class="more-link">more…[/url]</p>
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Opinion: Could Apple’s rumored plan to drop the 11-inch MacBook Air signal a big price-drop for the 12-inch Retina MacBook?
