'Designed by Apple in California' book available for purchase NOWApple aficionados and design nerds alike, adjust your holiday wish lists and set your reminders!
Update: 'Designed by Apple in California' is now live and available for purchase via apple.com.
Apple has just announced a new book, titled 'Designed by Apple in California', that highlights 20 years of Apple product design, all in memory of their late co-founder and CEO, Steve Jobs.
"The idea of genuinely trying to make something great for humanity was Steve's motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future," said Jony Ive, Apple's chief design officer. "This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines."
Photographed by Andrew Zuckerman, the book contains 450 pages covering process and final product for everything from the 1998 iMac ...
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'Designed by Apple in California' book available for purchase NOW
