Larger-screened iPhones will see AAPL’s gross margin continue to decline, say analysts

[HCK]

Larger-screened iPhones will see AAPL’s gross margin continue to decline, say analysts

<div class="feat-image"></div>
<p>Analysts are predicting that there is no end in sight to the decline in gross margin on the iPhone. Bernstein Research analysts (via <a href="http://uk.businessinsider.com/apple-profitability-eps-gross-margins-2016-11" target="_blank">Business Insider[/url]) are predicting that it will fall below 40% for the first time next year, and fall again to 39% in 2018. Other analysts agree.</p>
<p>A chart put together by the firm shows iPhone margins falling from 57.7% in 2009 to 40.8% this year, arguing that the costs of making <a href="https://9to5mac.com/guides/iphone-7/" target="_blank">next year’s iPhone[/url] and difficulty in charging more for it in a much more competitive environment will see it fall further over the next couple of years.</p>
<p>Morgan Stanley’s Katy Huberty, says that, ironically, the popularity of the iPhone 7 may have contributed to pressure on margins …</p>
<p> <a href="https://9to5mac.com/2016/11/21/aapl-gross-margin-decline-2017-2018/#more-455278" class="more-link">more…[/url]</p>
Filed under: <a href='https://9to5mac.com/category/apple/'>Apple[/url]  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/9to5mac.wordpress.com/455278/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/9to5mac.wordpress.com/455278/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/9to5mac.wordpress.com/455278/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/9to5mac.wordpress.com/455278/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/9to5mac.wordpress.com/455278/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/9to5mac.wordpress.com/455278/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/9to5mac.wordpress.com/455278/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/9to5mac.wordpress.com/455278/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/9to5mac.wordpress.com/455278/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/9to5mac.wordpress.com/455278/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/9to5mac.wordpress.com/455278/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/9to5mac.wordpress.com/455278/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/9to5mac.wordpress.com/455278/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/9to5mac.wordpress.com/455278/" />[/url] <img alt="" border="0" src="https://pixel.wp.com/b.gif?host=9to5mac.com&blog=22754319&post=455278&subd=9to5mac&ref=&feed=1" width="1" height="1" /><img alt="" border="0" src="https://pixel.wp.com/b.gif?host=9to5mac.com&blog=22754319&post=455278&subd=9to5mac&ref=&feed=1" width="1" height="1" /><div class="feedflare">
<img src="[url]http://feeds.feedburner.com/~ff/9To5Mac-MacAllDay?i=zhaf0cHlXZI:J5e7fD7l9Xk:D7DqB2pKExk" border="0"></img>[/url]
</div><img src="http://feeds.feedburner.com/~r/9To5Mac-MacAllDay/~4/zhaf0cHlXZI" height="1" width="1" alt=""/>

Source: Larger-screened iPhones will see AAPL’s gross margin continue to decline, say analysts