UBS analyst who questioned Cook on strategy discusses ‘jobs theory,’ Apple culture & more

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UBS analyst who questioned Cook on strategy discusses ‘jobs theory,’ Apple culture & more

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<p>In the <a href="https://9to5mac.com/2016/10/25/apple-q4-earnings-call-live-blog/" target="_blank">earnings call[/url] following Apple’s Q4 2016 <a href="https://9to5mac.com/2016/10/25/apple-q4-earnings-2016/" target="_blank">financial results[/url], UBS managing director Steven Milunovich asked CEO Tim Cook a rather pointed question: ‘Does Apple has a grand strategy for what it wants to do over next 3-5 years? Or does it react to the market then decide?’</p>
<p>Cook was widely felt to be uncomfortable with the question, and Milunovich has now explained why he asked it, and how well prepared he thinks Apple is for the future …</p>
<p> <a href="https://9to5mac.com/2016/11/30/aapl-culture-strategy/#more-456484" class="more-link">more…[/url]</p>
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Source: UBS analyst who questioned Cook on strategy discusses ‘jobs theory,’ Apple culture &amp; more