Ten years on, the people behind the famous ‘Get a Mac’ ad campaign reminisce [Videos]

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Ten years on, the people behind the famous ‘Get a Mac’ ad campaign reminisce [Videos]

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<p>It’s ten years since the launch of the famous ‘Get a Mac’ ad campaign, admired even today as one of the most entertaining and effective series of ads ever produced. The team responsible for it – from creative directors to Mac &amp; PC actors – have been looking back at the series in a two-part feature in ad industry journal <a href="http://www.campaignlive.com/article/oral-history-get-mac-part-1/1417003" target="_blank">Campaign[/url].</p>
<p>The piece describes the campaign as the end result of ‘an excruciating seven-month quest for an idea that Steve Jobs didn’t hate.’ The campaign ended up running for three years, with 66 ads making it to air, though the team actually shot a total of 323 …</p>
<p> <a href="https://9to5mac.com/2016/12/09/get-a-mac-ad-campaign-team-10-years-on/#more-457951" class="more-link">more…[/url]</p>
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Source: Ten years on, the people behind the famous ‘Get a Mac’ ad campaign reminisce [Videos]