Report: Marketing vs engineering tension compromised latest MacBook & MacBook Pro, minor iMac & notebook updates planned

Report: Marketing vs engineering tension compromised latest MacBook & MacBook Pro, minor iMac & notebook updates planned

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<p>A <a href="https://www.bloomberg.com/news/articles/2016-12-20/how-apple-alienated-mac-loyalists" target="_blank">Bloomberg[/url] piece based on interviews with Mac insiders at Apple has revealed how the designs of both the 12-inch <a href="https://9to5mac.com/guides/macbook/" target="_blank">MacBook[/url] and 2016 <a href="https://9to5mac.com/guides/macbook-pro/" target="_blank">MacBook Pro[/url] were compromised by marketing decisions winning out over engineering ones.</p>
<p>It was a marketing desire to hit the crucial holiday season that led to a design which compromised <a href="https://9to5mac.com/2016/12/15/2016-macbook-pro-battery-life-estimates/" target="_blank">battery life[/url] in the new MacBook Pro, claimed one source …</p>
<p> <a href="https://9to5mac.com/2016/12/20/marketing-engineering-tension-compromised-macbook-minor-imac-notebook-updates-planned/#more-459623" class="more-link">more…[/url]</p>
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Source: Report: Marketing vs engineering tension compromised latest MacBook & MacBook Pro, minor iMac & notebook updates planned