Opinion: Apple’s product secrecy may create ‘magic,’ but lack of transparency on upgrade cycles creates frustration

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Opinion: Apple’s product secrecy may create ‘magic,’ but lack of transparency on upgrade cycles creates frustration

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<p>When Apple unveiled its latest <a href="https://9to5mac.com/guides/macbook-pro/" target="_blank">MacBook Pro[/url] models, making particular reference to their ability to drive multiple 4K and 5K monitors, some wondered whether the company was readying itself to exit the desktop market – as it has <a href="https://9to5mac.com/2016/10/28/apple-standalone-displays/" target="_blank">already done[/url] for displays.</p>
<p>Even Apple’s own employees appeared to share this concern, with one asking on the company’s internal Apple Web system ‘Are Mac desktops strategic for us?’.</p>
<p>Tim Cook was quick to <a href="https://9to5mac.com/2016/12/19/tim-cook-talks-future-of-mac-desktop-lineup/" target="_blank">offer reassurance[/url], stating that the desktop market was ‘very strategic’ for Apple, and that the company has ‘great desktops in our roadmap.’ There were, though, a couple of problems with this assurance …</p>
<p> <a href="https://9to5mac.com/2016/12/20/opinion-apple-secrecy/#more-459586" class="more-link">more…[/url]</p>
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Source: Opinion: Apple’s product secrecy may create ‘magic,’ but lack of transparency on upgrade cycles creates frustration